Brand
Media Kit
Brand assets, guidelines, and resources for press, partners, and community builders working with HUMΛN.
Naming & Language
HUMΛN
The Λ is Greek capital Lambda (U+039B) — not the letter A. It is a deliberate design choice that is part of the brand identity. Always render it when the environment supports Unicode.
Preferred
HUMΛN
With Greek Lambda — always preferred
Acceptable
HUMAN
Plain-text fallback only
Never
Human / human
Not a proper noun form
Product names
HumanOS
The operating layer
Passport
Identity & trust
Capability Graph
Skill routing
Companion
AI assistant layer
Logos & Usage
Clear space
Maintain minimum padding equal to the cap-height of the Λ character on all four sides of the wordmark. Do not crowd the logo with text or other graphics.
Color System
Click any swatch to copy the hex value.
Brand
Companion
Backgrounds
Text
Semantic
Typography
Primary — Source Sans 3
Source Sans 3
Aa Bb Cc Dd Ee — 0 1 2 3 4 5 6 7 8 9
Headings, body copy, navigation, and UI labels. Weights 300–900 in use.
View on Google Fonts →Monospace — JetBrains Mono
JetBrains Mono
const trust = await passport.verify(agent);
Code samples, terminal output, data tables, and API references.
View on Google Fonts →Voice & Tone
Direct and precise
Strong verbs, no filler phrases. Say what the product does — not how it "empowers" or "enables."
Technical-but-human
Respects the reader's intelligence. Explains concepts clearly without talking down or hiding behind jargon.
Grounded, not hype-driven
Let capability speak. Avoid superlatives and marketing adjectives. The work is the proof.
Usage Guidelines
Do
- Use official logo files provided here
- Maintain clear space around the wordmark
- Use brand colors as specified — the rust accent is #C1543A
- Ensure sufficient contrast against backgrounds
- Scale logos proportionally at all sizes
- Write HUMΛN (with Lambda) wherever Unicode is supported
Don't
- Alter logo colors, proportions, or letterforms
- Add effects, shadows, gradients, or outlines
- Place the wordmark on busy or low-contrast backgrounds
- Use cyan, neon, or other off-brand colors as the primary accent
- Refer to the platform as "Human" (lowercase) or "the AI platform"
- Use the logo to imply official endorsement without written permission
Downloads
Press & Partnerships
For press inquiries, custom brand assets, co-marketing, or partnership materials, reach out directly.
License & Attribution
HUMΛN brand assets are provided for use in connection with HUMΛN integrations, partnerships, press coverage, and community projects. You may not use these assets in a way that suggests official endorsement without written permission, or creates confusion about your relationship with HUMΛN.
Last updated: April 2026 · Version 2.0